The Erosion of Elite University Brands: Online Accessibility, Ideological Shifts, and the Rise of Global Competitors
Major American universities, particularly the Ivy League, have long symbolized exclusivity, rigorous merit, and intellectual prestige. Their brands commanded premium value in admissions, alumni networks, and employer perceptions. Yet this aura has faced significant challenges from two internal pressures—widespread online certificates and programs that broaden access—and the embrace of DEI (Diversity, Equity, and Inclusion) initiatives […]