An Intergovernmental institution under
United Nations Treaty Series 49006 / 49007
An Intergovernmental institution under
United Nations Treaty Series 49006 / 49007
Online (Asynchonous)
EUCLID's online Master in Music Production, Management and Marketing is a unique program that blends creative music production with the business and marketing acumen required to succeed in today's global music industry. Offered by an intergovernmental university with a specialized mandate in distance education, this program provides a dual competency in music production and music business administration.
The curriculum covers songwriting, audio production, music business models, marketing strategies, and the use of AI in music creation. Graduates are prepared for careers as music producers, label executives, artist managers, music marketers, and entrepreneurs in the creative economy.
The music industry is undergoing a rapid transformation driven by streaming, social media, and artificial intelligence. This program equips students with the technical, creative, and strategic skills to navigate this evolving landscape. Through a combination of EUCLID's core MBA courses and specialized music production and business modules, students gain a comprehensive understanding of:
Music production techniques (recording, mixing, mastering)
Songwriting and arrangement
Music business models, contracts, and royalties
Marketing and branding for artists and labels
AI applications in music creation and production
Entrepreneurship and project management in the creative industries
The program is delivered entirely online, allowing students to study from anywhere in the world while balancing professional and personal commitments.
Academic: A completed bachelor's degree in a relevant field (music, business, communications, or related disciplines) conferred by a recognized/accredited institution (UNESCO-IAU listed).
Professional: Applicants with significant professional experience in the music or creative industries may be considered on a case-by-case basis.
Language: Fluency in English (spoken and written) is required and will be assessed.
Study commitment: Students are expected to dedicate 10–15 effective hours of study per week.
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PRIMARY COURSES
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Code
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Course Name
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EUCLID Credits
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International Academic and Professional Paper Writing
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3
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Argumentation and Critical Thinking
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2
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MBA Essentials: Management
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5
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Economics Module
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5
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Songwriting: Writing, Arranging, and Producing Music (Coursera)
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2
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Music Production (Coursera)
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2
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Writing and Producing Music in Your Home Studio (Coursera)
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2
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The Art of Music Production (Coursera)
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2
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Electronic Music Production (coursera)
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2
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Music Business (Coursera)
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2
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The Business of Music Production (Coursera)
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2
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Music Creation and Production with AI
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2
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North Idaho Capstone: Music Industry Intensive Seminar
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3
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Music Industry Portfolio Project
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6
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Total Credit Hours (USCH):
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40
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ELECTIVE COURSES
Note: All courses available in the EUCLID database can be considered elective, after review and approval by your EUCLID counselor. Graduate level degrees may include a certain number of undergraduate electives. Likewise, undergraduate roadmaps may be built using graduate level courses. Again, prospective students are reminded that the final degree roadmap must be reviewed and approved by the Admissions Officer to ensure logical progression of subjects covered and conformity with international standards.
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STANDARD DEGREE ROADMAP - SUGGESTED ELECTIVES
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Code
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Course Name
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EUCLID Credits
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Fundamentals of Music Theory (Coursera)
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2
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Introduction to Classical Music (Coursera)
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2
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The Neuroscience of Music and Emotion (Coursera)
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2
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Piano Techniques and Essentials (Coursera)
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2
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Piano Techniques and Essentials (Coursera)
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2
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How to Play Guitar (Coursera)
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2
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Music Composition: Starting a Piece (Coursera)
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2
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Note: to consult the current and official curriculum/list of courses from the EUCLID CMS database, please visit: EUCLID Available Degree Programs and follow the program link.
This program provides outstanding professional and academic preparation for careers in music production, artist management, A&R, music marketing, label operations, and music entrepreneurship. Graduates are equipped to work in recording studios, record labels, streaming platforms, media companies, and as independent producers or managers.
EUCLID alumni have gone on to successful careers in the creative industries, government cultural agencies, and international organizations.
EUCLID is the only intergovernmental, treaty-based university with a UN registered charter and recognized expertise in diplomacy. Join the alma mater of ambassadors and senior officials globally.
Note: if the PDF brochure is unavailable (or outdated by 2 years), please contact [email protected]
At EUCLID, we are proud to bring together a dedicated and distinguished faculty of world-class scholars, clinicians, and researchers. Our professors combine exceptional academic credentials with extensive real-world experience in translational research, clinical medicine, and global health leadership.
Drawn from prestigious institutions and international organizations, our faculty members are committed to mentoring the next generation of academic physicians and translational scientists — particularly those serving in the Global South and emerging economies.
The profiles below represent a selection of our outstanding faculty. For the full faculty roster and the professors specifically assigned to this program, please visit our Faculty Profiles Directory.
